Take
happy home.

Colorful comforts and playful details for a home that feels like you.

 Shop the collection
Lavender Smiley Egyptian cotton bath towel displayed outdoors

Little things. Big smiles.

Green Lucky Mahjong embroidered wall art in a wooden frame

Richflower x SmileyWorld Lucky Mahjong Embroidered Wall Art

Lucky Mahjong Wall Art
$78.00
Lively Marigold Smiley Bloom reversible plush throw blanket

Smiley Bloom Reversible Plush Throw Blanket

Bloom Plush Throw
$100.00
Lavender Haze Smiley Egyptian Giza cotton bath towel

Smiley Egyptian Giza Long-Staple Cotton Bath Towel

Egyptian Cotton Bath Towel
$63.00
Cobalt Stripe Smiley cotton bath towel

Smiley Retro Stripe Cotton Bath Towel

Retro Stripe Bath Towel
$50.00
Lavender Smiley Egyptian cotton bath towel lifestyle image

A softer start.
A brighter day.

Find your post-shower soft spot. Plush Egyptian cotton or playful retro stripes, finished with a signature smile.

 Shop Egyptian cotton Explore retro stripes
Lively Marigold Smiley Bloom reversible plush throw blanket

Bloom where
you lounge.

Seven bold blooms. Two cozy sides. A textured floral front meets a smooth plush reverse, made for your favorite spot at home.

 Pick your bloom
Green Lucky Mahjong embroidered wall art in a wooden frame

A little luck.
A lot of personality.

Good fortune looks at home here. Richflower x SmileyWorld brings mahjong-inspired symbols to life with expressive embroidery and a playful pop of green.

 Meet Lucky Mahjong

SMILES SINCE 1972.

A little smile.
A brighter home.

Smiley Home carries an optimistic spirit into everyday living. From the towel you reach for to the throw you curl up with, there is room for a little more color, comfort and personality.